SEO & GEO Audit

Get found by search engines. Get cited by AI.

A Cogworks SEO & GEO Audit evaluates your website's technical SEO health and its readiness to be referenced by AI search tools like ChatGPT, Perplexity, and Google AI Overviews. You receive a baseline snapshot, a findings-by-pillar breakdown with separate DIY and dev action lists, and a prioritised implementation plan, so your content team and developers both know exactly what to do.

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SEO and GEO Audit | Cogworks Digital Audit

70%

of mobile pages take over 5 seconds to load visual content

70%

of mobile pages take over 5 seconds to load visual content

70%

of mobile pages take over 5 seconds to load visual content

95%

drop in conversion probability as page elements increase from 400 to 6,000

95%

drop in conversion probability as page elements increase from 400 to 6,000

95%

drop in conversion probability as page elements increase from 400 to 6,000

24%

less abandonment on sites passing Core Web Vitals

24%

less abandonment on sites passing Core Web Vitals

24%

less abandonment on sites passing Core Web Vitals

Digital Consultancy Services

Audits & workshops

Digital strategy

Process & Ai Automation

Momentum Framework

Who it's for

This audit is for you if: your organic traffic has plateaued or declined and you don't know why. Your site doesn't appear in AI-generated search results despite strong content. You want a clear split between what your marketing team can fix themselves and what needs developer involvement.

How it works

Tell us about your site

A short questionnaire to understand your goals, target audiences, and search priorities. We'll need Search Console access and a confirmed domain scope. This gives us the foundation to focus on what drives your traffic and leads.

We crawl, audit and assess AI readiness

Lighthouse baselines across key templates, Search Console analysis for index health and demand, a full site crawl for technical issues at scale, and manual sampling of priority pages for LLM readiness, checking whether content is structured and clear enough to be cited by AI tools.

You get the full picture

An action pack structured by pillar with every task split into content-team-friendly DIY actions and developer tasks. Includes a monitoring plan so your team can track progress independently.

Tell us about your site

We crawl, audit and assess AI readiness

You get the full picture

An action pack structured by pillar with every task split into content-team-friendly DIY actions and developer tasks. Includes a monitoring plan so your team can track progress independently.

Tell us about your site

We crawl, audit and assess AI readiness

You get the full picture

An action pack structured by pillar with every task split into content-team-friendly DIY actions and developer tasks. Includes a monitoring plan so your team can track progress independently.

What we look at

Lighthouse baseline across key templates

Performance, SEO, accessibility, and best practices scores across 6–10 representative URLs. We capture repeated failures and patterns to reveal what's systemic across the site.

Search Console reality check

What Google is actually indexing and rewarding, top query themes, top landing pages, index coverage, exclusion reasons, and sitemap health. Grounding the audit in real search demand.

Full site crawl and technical sweep

Status codes, canonical tags, meta robots directives, duplicate titles, and structural patterns Lighthouse can't see at scale. The technical truth about crawl health and index control.

GEO evidence capture. AI readiness sampling

Manual review of 5 priority pages assessing structure, clarity, proof signals, and reference-ability for AI search tools. We check for service definitions, FAQs, summaries, and trust evidence.

Lighthouse baseline across key templates

Performance, SEO, accessibility, and best practices scores across 6–10 representative URLs. We capture repeated failures and patterns to reveal what's systemic across the site.

Search Console reality check

What Google is actually indexing and rewarding, top query themes, top landing pages, index coverage, exclusion reasons, and sitemap health. Grounding the audit in real search demand.

Full site crawl and technical sweep

Status codes, canonical tags, meta robots directives, duplicate titles, and structural patterns Lighthouse can't see at scale. The technical truth about crawl health and index control.

GEO evidence capture. AI readiness sampling

Manual review of 5 priority pages assessing structure, clarity, proof signals, and reference-ability for AI search tools. We check for service definitions, FAQs, summaries, and trust evidence.

What you get

SEO & GEO Action Pack

Findings by pillar: technical SEO, performance, template outputs, GEO readiness. Every task split into DIY (content team) and dev (engineering) with evidence, scope, and effort estimates. Designed for direct import into your project management tool.

Baseline Snapshot & Evidence Pack

Lighthouse reports, Search Console exports, crawl data, and GEO page extracts, structured as a repeatable baseline using the same URL set so future re-audits compare cleanly.

DIY Monitoring & Measurement Plan

What to check in Search Console weekly, which Lighthouse audits to re-run, and what good progress looks like, so your team maintains momentum and catches regressions independently.

Prioritised next-steps plan

Every finding mapped to an owner and an action, with a Quick Wins vs Foundations view. If you want to keep moving, findings feed directly into a Spark roadmap.

SEO & GEO Action Pack

Baseline Snapshot & Evidence Pack

Lighthouse reports, Search Console exports, crawl data, and GEO page extracts, structured as a repeatable baseline using the same URL set so future re-audits compare cleanly.

DIY Monitoring & Measurement Plan

What to check in Search Console weekly, which Lighthouse audits to re-run, and what good progress looks like, so your team maintains momentum and catches regressions independently.

Prioritised next-steps plan

Every finding mapped to an owner and an action, with a Quick Wins vs Foundations view. If you want to keep moving, findings feed directly into a Spark roadmap.

SEO & GEO Action Pack

DIY Monitoring & Measurement Plan

What to check in Search Console weekly, which Lighthouse audits to re-run, and what good progress looks like, so your team maintains momentum and catches regressions independently.

Baseline Snapshot & Evidence Pack

Lighthouse reports, Search Console exports, crawl data, and GEO page extracts, structured as a repeatable baseline using the same URL set so future re-audits compare cleanly.

Prioritised next-steps plan

Every finding mapped to an owner and an action, with a Quick Wins vs Foundations view. If you want to keep moving, findings feed directly into a Spark roadmap.

FAQs about the audit.

Got questions? We’ve got answers. Here’s everything you need to know about our audit

Do we need to commit to ongoing SEO work after a Cogworks SEO & GEO Audit?

Will a Cogworks SEO & GEO Audit tell us what to change and who should change it?

How is a Cogworks SEO & GEO Audit different from using SEO tools ourselves?

Why is our site not showing up in AI search results?

How long does an SEO and GEO visibility audit take?

What happens next?

The SEO & GEO Audit doesn't end with a report. Every finding connects to a recommended action and we'll walk you through what it would take to address each one. If you want to keep moving, the findings feed directly into a Spark roadmap so the work you've done here becomes the foundation for everything that comes next.

Get your audit

View all audits

Let’s talk.

If you’re looking for a digital consultancy in the UK that combines strategic clarity with proven delivery, get in touch and we’ll take it from there.

Client Strategist

@ Cogworks

Katie Grant Watson

Let’s talk.

If you’re looking for a digital consultancy in the UK that combines strategic clarity with proven delivery, get in touch and we’ll take it from there.

Client Strategist

@ Cogworks

Katie Grant Watson

Let’s talk.

If you’re looking for a digital consultancy in the UK that combines strategic clarity with proven delivery, get in touch and we’ll take it from there.

Client Strategist

@ Cogworks

Katie Grant Watson