Usability Snapshot

See what your users see. Fix what makes them leave.

A Cogworks Usability Snapshot combines guerrilla user testing, an expert UX walkthrough, and competitor benchmarking to show you exactly where visitors struggle on your website. You receive a prioritised findings report, a competitor benchmark playbook, and a user testing evidence pack, so you know what to fix first and why it matters.

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Usability Snapshot | Cogworks Digital Audit

85%

of usability problems found by testing with just 5 users

85%

of usability problems found by testing with just 5 users

85%

of usability problems found by testing with just 5 users

35%

potential conversion increase from better UX design

35%

potential conversion increase from better UX design

35%

potential conversion increase from better UX design

70%

of online shopping carts are abandoned before checkout

70%

of online shopping carts are abandoned before checkout

70%

of online shopping carts are abandoned before checkout

Digital Consultancy Services

Audits & workshops

Digital strategy

Process & Ai Automation

Momentum Framework

Who it's for

This audit is for you if: you suspect your website is losing leads but can't pinpoint exactly why. Your team has opinions about what needs fixing but no user evidence to back them up. Or you're planning a redesign and want to solve the right problems before committing the budget.

How it works

Tell us about your site

A short questionnaire to understand your goals, your users, and your biggest frustrations. Followed by a walkthrough session where we confirm 2–4 critical journeys and the page set to test, so we focus on what matters most to your business.

We test, review and benchmark

Real users attempt key tasks on your site via Userbrain while our UX team runs an expert think-aloud walkthrough of the same journeys, narrating friction points as they go. We then run the same journeys across direct competitors and cross-industry leaders so comparisons are fair and evidence-led. No input needed from you at this stage.

You get the report

A findings presentation walking you through everything we uncovered. Every issue is tagged to a journey step, a severity level, and a scope, so you can see what's systemic and what's isolated, and decide where to act first.

Tell us about your site

We test, review and benchmark

You get the report

Tell us about your site

We test, review and benchmark

You get the report

What we look at

Guerrilla user testing

Real users attempting key tasks on your site, recorded via Userbrain. We log task outcomes for every participant, completed, struggled, or failed, then document patterns across the group to separate one-off confusion from systemic friction.

Expert UX walkthrough

A Cogworks UX specialist walks through your key journeys in Userbrain, narrating every friction point, clarity issues, navigation confusion, content hierarchy problems, conversion friction, and mobile-specific breakdowns. Recorded with timestamped proof moments.

Competitor benchmarking

We run the same journeys across 3–5 direct competitors and 2–3 cross-industry leaders, all in Userbrain. We document the proven patterns that work: navigation, service clarity, trust signals, conversion paths, so you can see what good looks like and where you can differentiate.

Guerrilla user testing

Expert UX walkthrough

Competitor benchmarking

What you get

Usability Findings Report

Everything uncovered during testing, grouped by theme and severity, supported by Userbrain timestamps, direct user quotes, and annotated screenshots. Each finding tagged to a journey step and scope (global, template, or page-specific).

Competitor & Cross-Industry Benchmark Playbook

8–12 proven patterns documented from competitor and best-in-class walkthroughs. Each includes the site, the Userbrain recording, screenshots, and a one-sentence explanation of what the pattern enables, so your team can adopt what works without guessing.

User Testing Evidence Pack

Task completion outcomes for your participant with proof moments, direct user quotes mapped to issue patterns, and frequency counts. Shareable evidence that makes the case for change undeniable.

Prioritised next-steps plan

Every finding mapped to a recommended action, ordered by impact. Quick wins separated from longer-term improvements. If you want to keep moving, the findings feed directly into a Spark roadmap so nothing is duplicated.

Usability Findings Report

Competitor & Cross-Industry Benchmark Playbook

User Testing Evidence Pack

Task completion outcomes for your participant with proof moments, direct user quotes mapped to issue patterns, and frequency counts. Shareable evidence that makes the case for change undeniable.

Prioritised next-steps plan

Usability Findings Report

User Testing Evidence Pack

Task completion outcomes for your participant with proof moments, direct user quotes mapped to issue patterns, and frequency counts. Shareable evidence that makes the case for change undeniable.

Competitor & Cross-Industry Benchmark Playbook

Prioritised next-steps plan

FAQs about the audit.

Got questions? We’ve got answers. Here’s everything you need to know about our audit

What if we're not ready to commit to a full project afterwards?

Will this tell us what to build next?

How is this different from running our own user testing?

Do we need to prepare anything?

How long does a usability snapshot take?

What happens next?

The Usability Snapshot doesn't end with a report. Every finding connects to a recommended action and we'll walk you through what it would take to address each one. If you want to keep moving, the findings feed directly into a Spark roadmap so the work you've done here becomes the foundation for everything that comes next.

Get your audit

View all audits

Let’s talk.

If you’re looking for a digital consultancy in the UK that combines strategic clarity with proven delivery, get in touch and we’ll take it from there.

Client Strategist

@ Cogworks

Katie Grant Watson

Let’s talk.

If you’re looking for a digital consultancy in the UK that combines strategic clarity with proven delivery, get in touch and we’ll take it from there.

Client Strategist

@ Cogworks

Katie Grant Watson

Let’s talk.

If you’re looking for a digital consultancy in the UK that combines strategic clarity with proven delivery, get in touch and we’ll take it from there.

Client Strategist

@ Cogworks

Katie Grant Watson